Ideally, your web site will be created using static html and will contain a minimum of 6 pages - and preferably more. Static HTML is preferable, only because when crawling a static HTML web site, the search engines are able to read each page's content and read it quickly (however, we do see sites that have quite a bit of extraneous HTML code that serves no purpose other than to delay the spider from reaching it's goal of reading your actual text content.

With a web site built in Flash, for example, there is very little "text" for a search engine spider to read, as the site contains only pictures of text. Fortunately there are some workarounds for Flash web sites that allow these sites to be effectively optimized for the search engines, however I like to avoid using Flash for your site if one of the site's goals is to achieve high search engine rankings - why build a web site that already has built-in obstacles that will need to be overcome when you can remove a boulder from your path before setting out on your journey? And if you have a dynamic web site, you will have to structure your site's content in such a way as to invite and facilitate the crawling of your pages.

Here are some of the main ranking factors to consider :
Keywords In Your Title And On Your
Page Place your keyword or keyword phrase in the title of your page and also in your copy. Many webmasters use variations of their keywords on this page and also include it in the H1 headline.

Keywords In Your URL
Keep your page on topic and place your keyword in the URL. Use your keyword in the H2, H3... headlines. Place it in the description and meta tags, place it in bold/strong tags, but keep your content readable and useful. Be aware of the text surrounding your keywords, search engines will become more semantic in the coming years so context is important.

Create High Quality Relevant Content
Have high quality relevant content on your pages. Your content should be related to the topic of your site and updated regularly depending on the nature of your site.

Internal Onsite Linking
Internal linking is important to your overall ranking. Make sure your linking structure is easy for the spiders to crawl. Most suggest a simple hierarchy with links no more than three clicks away from your home/index page.

Only Linking To High Quality Related Sites
Don't forget to link to high quality PR related sites. Linking to high quality sites shows the search engines your site is very useful to your visitors. Build relationships within communities on the topic of your site. Be extremely careful not to link to bad neighborhoods, link farms and sp@m sites... when in doubt, don't link out!

Global Linking Popularity
One of the major ranking factors is the Global Linking Popularity of your site. You should try to build plenty of inbound links from quality sites. One simple and effective way to do this is through writing articles and submitting them to the online article directories. Only related sites will pick up and display your articles with your anchor text links back to your site. These are often ONE-WAY-LINKS.

Anchor Text Is Very Important

Anchor text is an important factor your must not forget to use. Perhaps more importantly these inbound links should be related or relevant to your site's topic, which will play an important role in your rankings. Don't ignore the text surrounding your links and use different anchor text links to avoid keyword spamming. Keep in mind, as search engines become more semantic, the whole text of your article will probably be considered your anchor text, thus making articles even more important to your rankings.

Number And Quality Of Your Inbound Links
Your inbound links should also come from related high Global Link Popular sites. The more links your have from these popular related sites the higher rankings you will get. Many SEO experts suggest you should have a steady stream of new sites (inbound links) added each month to keep your rankings growing. These links will age and íncrease your rankings after 4 or 5 months. Both quality and quantity is important.

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